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Does Express Email Marketing help me comply with anti-spam legislation?

Last Updated: October 18, 2005 2:35 PM
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Express Email Marketing is designed to aid you in complying with the new federal anti-spam legislation, however, compliance is your responsibility. Only you can fully protect yourself by ensuring your marketing practices don't violate this important legislation.

Express Email Marketing helps aid compliance by:

  • adding company name and address information to each campaign,
  • providing Unsubscribe (opt-out mechanism) and Report Spam Abuse links in each campaign mailing,
  • prohibiting misleading header information,
  • clearly identifying and validating the From Address and source of the email, the subscriber and date of subscription, and
  • automatically removing subscribers upon request.

In addition to supporting anti-spam legislation, Express Email Marketing also provides a spam analysis tool that looks for words or phrases in your campaign that may be considered as spam by some spam filtering products and email systems.