What do I have to do to comply with anti-spam legislation?
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Last Updated: October 18, 2005 2:34 PM
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The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (Can-Spam Act) went into effect January 1, 2004 and is the primary legislation governing spam. Click for more information about the Can-Spam Act of 2003.
We suggest you read the full text of this important legislation and obtain more information from electronic marketing organizations before engaging in email marketing.
In general, your responsibilities include:
- avoid providing false, misleading, or deceptive Subject lines in your campaigns,
- do not provide a false or fraudulent company name, Reply-To address, or physical address, and
- ensure that all members of your subscriber list have given you direct or conspicuous consent to include them in your subscriber list.